CEDARTOWN, GA (October 25, 2019) – Cleveland Browns star running back, Nick Chubb, partners with Defiance Fuel. Defiance Fuel is the culmination of more than 30 years of research into water science and is the finest sports water on the market today.
Chubb is known for being one of the hardest workers in the NFL and is passionate about the boost he feels from using water in his training and preparations. “I have loved Defiance Fuel since the moment I first tried it. I am mindful of everything I put into my body and I am proud to align with a brand that impacts my performance” Chubb adds. The story of how this came to fruition is almost unbelievable. When Nick’s marketing agency, ESM, pitched the idea to Defiance Fuel president, Brian Burgdorf, they had no idea of the local synergies. Burgdorf and Chubb are both from Cedartown, GA, a small town in northwest Georgia of 10,000 people.
“We partner our clients with brands they are truly passionate about. Nick prioritizes his performance as his lifestyle and habits reflect that. To be able to create a partnership with a brand he believes in and shares values with is exciting,” ESM President of Football, Dan Everett adds.
Defiance Fuel joins Nike, Xenith, Chubb Insurance, Fedex and Panini as Chubb’s current national endorsement deals and activations.
“Our ambassadors are incredible. They really love our product and go above and beyond to support and share it’s advantages. Being truly hydrated is a game changer and helps many of our professional athletes perform at their highest levels. The real test of hydration is an increase of intracellular water (water inside the cells) and we are conducting a large clinical trial testing this parameter as well as many other metabolic markers. Our athletes, many that are investors, love what we are doing as a brand and are excited for the new products coming next year with our technology.” Burgdorf explains.
Committed to providing athletes with a competitive edge, Defiance Fuel is the culmination of 30 years of cutting edge water science research. With patents pending, Defiance Fuel is created by emulating subtle natural energies found in a handful of waters around the world. The result is PH
balanced, structured water that leading athletes are finding makes a critical difference. In addition to being the official dugout drink of the St. Louis Cardinals, Defiance Fuel counts among its professional athlete partners an impressive list from across the NFL, NBA, and MLB. Everyday athletes can find Defiance Fuel through gyms, yoga studios and wellness centers, and some of the partnerships include Planet Fitness, Burn Boot Camp, D1 Sports, Cycle Bar, Iron Tribe, True Rest Float Spas, and L.A. Fitness. Defiance Fuel will be distributed through Europa Sports as well as their gyms, wellness centers, and other wellness partners across the country. Additionally, Defiance Fuel is currently offered through Sprouts Farmers Market Organic grocery stores and Natural Grocers throughout the nation and more retailers to come in 2020.